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Retailers offer ‘thank you’ deals to mark National First Responders Day

These stores and restaurants are showing their gratitude to fire and EMS professionals with an abundance of discounts

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By EMS1 Staff

National First Responders Day may not be a significant shopping event for most people, but it holds special significance for first responders.

Not only as it is a day to show appreciation to other first responders but also as a time to accept thanks and praise from others.

Although many first responders are reluctant to boast their successes, one simple way to embrace thanks from others is by accepting discounts and other offerings from retailers that want to show their gratitude to fire and EMS professionals.

Check out this roundup of how some businesses are showing their recognition for National First Responders Day.

Note: If you are aware of any additional offerings, let us know, and we’ll include them in our list.

Featured Deals

Tractor Supply is celebrating National First Responders Day with a 10% off deal for verified Hometown Heroes, which includes first responders, military service members, veterans and military family.

Patriot Coolers are built for the battlefield and ready to handle your everyday adventures. First responders and military service members can save 10% on their entire order.

Travel, lodging & vehicle discounts

First responders can choose from more than 500 itineraries and receive an onboard credit of $100 per stateroom when they book a new cruise with Holland America Line.

Handing over car keys buying a car

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Hotels.com offers an 8% discount for verified first responders.

CheapCaribbean Vacations is offering $150 off a vacation package for first responders who sign up and book a trip for at least five nights. The Rescue2Relax Club features all-inclusive beach deals exclusively for first responders.

Beaches Resorts is offering an additional 10% off its special promotions to first responders and military service members.

Dodge Ram is offering a $500 discount on select 2024 and 2025 models for verified first responders.

Ford Motor Company is offering verified first responders a cash reward to use toward the purchase or lease of a new vehicle.

General Motors is offering first responders up to $1,000 off the purchase of select vehicle makes and models.

Food, supplements & entertainment

Social brunch gathering

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Carrabba’s Italian Grill is thanking service members and first responders with a 10% Off Heroes Discount with any visit.

Fire Department Coffee is offering a lifetime 15% discount to active military, veterans, first responders and emergency dispatchers.

GNC is offering first responders, military members, veterans, teachers, nurses and students a 10% discount on supplements, vitamins and other products.

Legoland is offering a 35% discount on tickets for first responders who purchase verified tickets through ID.me.

Shoes & apparel

Runners on the street. Healthy lifestyle. Marathon. Athletics

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Nike offers a 10% discount to first responders on most items found on the company’s website.

Adidas offers first responders a 30% discount at retail stores, and a 15% discount at factory outlets, for verified responders.

Ray-Ban is offering a 15% off discount to first responders, plus up to 5% cash back.

Puma is offering a 20% discount for first responders, teachers and healthcare workers.

Knockaround, a San Diego eyewear company offers all first responders a 25% discount. Click the “claim your discount” button on Knockaround’s website.

Furniture, gear & gadgets

Smiling workers taking measurements of a piece of furniture while working at the store.

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LoveSac is offering 30% off purchases to first responders verified through SheerID.

Leatherman offers first responders a 30% discount on its multi-tool products.

Yeti offers up to 30% off select items for verified first responders.

Gravity Blankets is offering first responders 15% off their products for better sleep.

iRobot is offering up to 15% off for first responders, plus up to 5% cash back.

Tortuga Backpacks is offering a 20% discount on its carry-on-sized travel backpacks. The offer expires on Dec. 31.

Maxi-Cosi offers a 25% discount for first responders verified through Sheer ID on its line of car seats, strollers and infant furniture.

Note: If you are aware of any additional offerings, let us know and we’ll include them in our list!


This is your one-stop shop for exclusive deals and discounts specially curated for our everyday heroes. Whether you’re looking for the best bang for your buck or want to be appreciated for your hard work, we’ve got you covered.